What does a coach do?
A personal coach does just what an athletic coach or music teacher does, only in a more complete and bigger way. A coach challenges you and takes the time to find out what winning in life means to you. A coach is your partner in living the life you know you can accomplish, personally and professionally. A coach is someone to hold you accountable for your life, to make sure you really do live up to your potential.
No matter where you are in life, there is always a desire for more. More success, more money, closer relationships, a deeper feeling of meaning in life, more balance, etc. It is the nature of people to want to attain more, become more, be more – and we all struggle with how to get what we’re looking for.
Most people believe that “hard work and doing it on your own” are the keys to finding the life, success, money or happiness that they seek. They believe that a price must be paid to attain what they want, and often that price is poor health, not having enough time to enjoy life, strained family relationships or lessened productivity. The saddest part is that, even though this effort may result in more of something, it is often not the something you had in mind, and you are back where you started, or worse, further from your real intentions.
Athletes and performers know about this trap. They know they need someone else, a trained professional to help them set goals, discover real needs, and work effectively toward ultimate goals of excellence. So they are willing to hire a coach or a teacher. No serious athlete or musician would expect to progress very far without one.